10 Best Instagram Accounts for #JapanLife Nerds in 2024
Want some #JapanLife Instagram content in your feed? We hear you.
From Instagrammers who offer a window into life in Japan to IG accounts that provide comedic relief, we have you covered.
If you’re looking for Japan-related whimsy, education, and delight in your IG feed, feel free to check out 10 of our faves!
1. @mr_yabatan Norwegian guy doing Japanese-style comedy
Category: Comedy
A Norwegian guy in Japan walks into a store… Laughter ensues. These are short comedy sketches from Mr. Yabatan as he narrates his daily life encounters with people, giants, animals, and everything else—all in Japanese. The commitment is 100%.
Other Links: YouTube
2. @halno for a sprinkling of Japanese-style whimsy
Category: Travel
Your typical Japanese Instagrammer, flying his way through Japan—and the world—on his broomstick. Actually, he’s jumping and taking pictures of it. But the dedication here is so absolute, you’ll be mesmerized. (Also, this guy should definitely have larger thighs after all that jumping.)
3. @bassetts.bouken shares inspiration for your next Japan trip
Basset’s Bouken (Emma Bassett)
Category: Lifestyle Blog
Beautiful shrines, temples, and historical sites—hidden gems and well-known spots, either with a different perspective or a seasonal spin. Detailed captions make each post a learning experience. Occasionally, Emma posts café, restaurant, and hotel recommendations, too.
4. @japanese_foodie for regular servings of sushi & ramen in your feed
Category: Japanese Cuisine
A foodie account by Fanny Chu, devoted to a mouth-watering exploration of all categories of Japanese food, including Japan’s subculture of kawaii deserts and, naturally, lots of love given to beauty shots of sushi. Only follow if you’re prepared to get hungry.
5. @mymizu for a close-up of Japan’s eco & sustainability scene
Category: Sustainability, Environment
MyMizu’s mission: Eliminating the use of plastic bottles—and promoting personal bottle use by pointing you to free refill spots so you can refill your bottle on the go. Their Insta account is filled with facts and insights on sustainability actions and eco news, seen through the lens of Japan!
6. @dreamdrivecampervans for #camperlife #JapanTravel goals
Category: Japanese Outdoors, Travel
Dream Drive Camper Vans posts about great camping locations throughout Japan, nice driving roads, and tips for the camper idealist in Japan. Start daydreaming about your next road trip because many of the best and most untouched places in Japan are only accessible by car.
7. @barrett.ish for stills and commentary on Japan
Category: Lifestyle Blog
See Japan through the eyes of a fourth-generation Japanese-American. Barrett Ishida, creator + social media consultant, documents what it’s like to live and work in Tokyo. Expect to see beautiful stills plus commentary on what he captures through his lens.
Other Links: YouTube
8. @tokyofashion for amazing snaps of Japan’s fashion scene
Category: Fashion
TokyoFashion takes snaps of Japanese street styles from Tokyo hotspots. Photographer Kira is the mastermind behind these pictures. This IG account is almost better than observing these fashions in person because now you get to gawk to your heart’s content.
9. @tofupupper, the most famous bilingual shiba in Japan
Category: Celebrity, humor
This IG account is hard to describe. There’s a dog, and he speaks in English, but he’s clearly Japanese. He loves bread. He also loves cheese. He’s a shiba, but the feeling is a magical unicorn that we’re all blessed to be in the presence of. We dare you to watch this post and not feel 4.5x happier.
10. And of course, our own account
Category: Business, Infographics, Insights
If you want to know what’s up in Japan, this is the account to follow. (We’re shameless. We know.) We post almost daily on strategies and insights for expats and executives in Japan, as well as fascinating trivia on Japanese culture, surveys, infographics, and more.
Other Links: Linkedin, Twitter, Facebook
New to life in Japan? Here are some great guides!
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