Marketing in Japan

Learn about marketing in Japan, from the latest info on social media campaigns, consumer behavior, customer segmentation, to Japan's demographics, and more!

Business in Japan, Marketing in Japan June 18th, 2026

Japan's Advertising Laws: What You Ought to Know

Selling anything in Japan? Here's what all business owners and marketers should know about Japan’s advertising laws and legal grey zones.

Tomoko Matsuoka Managing Editor & Writer

Business in Japan, Marketing in Japan June 18th, 2026

The Wild World of Japanese Ads: Celebs, Halos & Context

Japanese ad strategy—what the heck is going on? Here’s what you ought to know about launching a successful ad campaign that appeals to the Japanese audience.

Tomoko Matsuoka Managing Editor & Writer

Marketing in Japan June 18th, 2026

Affiliate Marketing in Japan: The Ultimate Guide For Success

Read everything you need to know about affiliate marketing in Japan here.

Tammy Dang Staff Writer

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